Published by Perfume Bench, a project by Taro Schenker. Sources & editorial policy · Safety & limitations

Costs & selling price

Include concentrate and diluent costs, including waste.
Bottle, pump, cap, label, and box.
Allocate equipment, workspace, and other overhead.
Profit as a percentage of your selling price.

Worked example

If the complete cost per bottle is $12 and the target gross margin is 60%, the indicative price is $30: 12 ÷ (1 − 0.60). A 60% markup would give a different price.

Common questions

How much does it cost to make a bottle of perfume?

It depends on what you pay, so here is the sum with example prices to replace with your own. A 50 mL bottle holds about 40 g of an alcohol perfume. At 15% concentrate that is 6 g of concentrate at $0.50 per gram ($3.00) and 34 g of perfumer’s alcohol at $0.03 per gram ($1.02). Add $2.50 for the bottle, pump, cap and label and the materials come to $6.52 a bottle, before labor, testing, losses and shipping. Enter your own numbers above to see your cost per bottle and selling price.

What is the difference between margin and markup?

Margin is profit divided by selling price. Markup is profit divided by cost. A $10 cost sold for $20 has a 50% margin and a 100% markup.

Does this include taxes and payment fees?

Only costs you enter are included. Add relevant selling costs to your assumptions and account for taxes separately according to your business circumstances.

Should I include my own time?

Include a realistic labour allowance if you want the estimate to reflect repeatable production costs. Keep research and development costs in mind as an additional business expense.